Friday 17th

Went to the west end for a meeting. This is a normally an unexpected bonus. Weeks on end spent in a soundproof room with no windows mean that a trip out on business is most welcome. However I'm so snowed under that this takes up much valuable time. Still can't be helped. I meet my pal at the ad agency at their plush and large offices up town. Also in attendance are the creatives. They explain the idea and concept. they are exited and i am sworn to secrecy as this new product is, they say, the holy grail of cosmetics. Hey their secrets safe with me. Women will freak that this is available, when they find out that it is. The campaign they describe is just a viral one (internet only) the budget is still pretty large in spite of this fact. No doubt due to the revolutionary nature of the product in question. I ask if the money is a buy out that includes the subsequent TV campaign. An older chap who hasn't spoken up to this point finally speaks up. 'This will definitely not be going onto TV'.

I was rather confused by this statement. Why? I enquired innocently. 'Because we couldn't possibly justfy the claims we make about it".

Ah the joys of advertising. TV regulations are tight and they try to stop you from lying. On the internet, however...........