October 5th

Towards the end of the day the agency phones. Not to tell me about Playstation, they still haven’t made up their minds! No this concerns an advert for a particular brand of Irish Butter, Turns out that a recording artist (I’d never heard of him and it would be indiscreet to mention him even if I had) had been approached about one of his tunes from his current CD for use in this commercial. He and his label had agreed a price for a buy out. About 4 days later he changes his mind because ‘He is a vegan’ Which begs the question, had he forgotten that he was a vegan when he agreed a price for his music? Or maybe he didn’t realise exactly where butter comes from. The record company call a day later to suggest that if they were offered twice the amount originally agreed then maybe some of his ethical concerns could be overcome. You couldn’t make it up could you?

Suffice to say I was asked to come up with a similar piece.